Sunday, 24 June 2007

Lite-Brit(e) Rock

“Lite-Brite makin’ things with Lite-Bri-ee-ite/Outtasite makin’ musical art with Lite-Brite.” Aestheticizing all that was tacky from the days of Pong to Tron (circa ’72 to ’82), this catchy Krautrock-inspired music video from F&M (three tweaked lads from Brighton), takes nothing more than the dots and dashes of dice and dominos and turns it something rather beautiful. Created by Britain’s Factory Films, the same outfit behind videos from the likes of Gwen Stefani and Gorillaz to the Arctic Monkeys and Franz Ferdinand, this catchy nonsense tune visually weds Communist China poster art to Jumbotronic pixellations. Endlessly captivating.

http://www.youtube.com/watch?v=N5XVeENmLMk

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