Thursday, 28 June 2007

No, But How Old Are You in Spice Years?

What exactly is so enduring/endearing about a true pop act? Their meteoric careers are always so well-documented to the point of overexposure that this media ubiquity offers a convenient time line against which to measure the passage of time in our very own lives. One can inadvertently date events in their own life and navigate the past through certain indelible episodes of pop stardom. Consider the Beatles-Ed Sullivan-Sgt. Pepper’s-Summer of Love axis through the grunge-Kurt Cobain-Marilyn Manson-Columbine era and the parallel cultural shifts simultaneous throughout those years.
So the re-emergence of a super-manufactured, multi-cultural, girl-positive female pop group whose global supremacy once elicited disbelief some 11 years ago makes one ponder what has gone on since their first time around. What paradigm shift has transpired in the pop world and what has occurred in our techno-social-geo-political landscape? That’s what makes The Spice Girls reunion seem so underwhelming. Do our lives and their careers appear so different?

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